Heat Transfer Vinyl, or HTV for short, is a specialty vinyl that can be used on certain fabrics/materials to create designs and promotional products. It comes in a roll or sheet form with an adhesive backing so it can be cut, weeded, and placed on a substrate for heat application. Heat Transfer Vinyl is made in single colors and also has specialty options such as patterned, glitter, flocked, holographic, glow in the dark, reflective and 3D puff.